Does My Business Need a Mobile App?

So you have a mobile-friendly website, eh? Now you’re wondering if a mobile app will help your business?

That question, “Do I really need an app for my business?” is a very common one, so let’s try to address that here.

The first thing you need to ask yourself is, what are my goals? Here are some reasons you may want to have a mobile app.

Engage with your customers
Using a Cloud Data mobile app, your events, news, articles, specials, or even newest menu items can be entered into a backend cloud database and then displayed to your mobile users. Provide them timely updates that aren't available through web or other means.

Promote your Products and Services
Another way to engage with your current customers is by having an easier way for them to see your products and services, including new ones. Then, integrate with other apps so the customer can easily share to Facebook, Twitter, or any other social platform.

Easier Access to your Business
You can have many features in your mobile app, but here are a few that will make it easier for your customers to communicate with you.

  • Tap to Call - opens the devices phone making it easier for them to call you
  • Navigate Here buttons - open the native map application to get directions
  • Contact Us - open the email app

A mobile app for your business is best suited when you want an ongoing and stronger relationship with your customers. Communication, easier communication, more timely communications...more communication.

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