push notification

What is a Push Notification?

Push notifications allow you, if the user has approved it, to send a message to their mobile device. This will display a notification center alert to iOS users and a system tray notification to Android users. While incredibly valuable to the business owner, push notifications need to be relevant and timely. Because of this, when you are putting together your push notification strategy, make sure that they are necessary and timely so that you do not “turn off” the user such that they would uninstall your app. 

Two tips:

  1. be sparing
  2. offer specific value

Once the user has seen the notification, they can dismiss the message or use it to open the mobile app for more information.

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